Turning heads at the 2013 MENA Cristal Festival
When we were putting together our 2013 agenda we could not overlook the possibility of being associated to the most prestigious media event of the year; the MENA Cristal Festival.
The aim of the BCC for this year’s partnership was to introduce our brand and more importantly our 25 member companies to the 600 professionals gathered at the Intercontinental Mzaar.
The team from Pencell assisted us in positioning the BCC as an Associate Partner of the festival and it was a delight to see our young organization’s logo next to established and respected names.
We then had a long brainstorming session with Penguin Cube (BCC member) to try and figure out how to present the brand in this event in a fun, smart and engaging manner (yes that was the brief and that was all they needed).
The concept was simply to have usherettes walking around with a tray strapped around their shoulders carrying stamps and business cards. Each stamp represented a company with its logo; website and key contact details.
Our presence drew a lot of curiosity and created the awareness we were hoping to achieve; we also got engaged in many private conversations with top agency executives who wanted to know more about the BCC and were then quick to express their encouragements and offered their support for our organization.
With the conclusion of our first high profile visibility event we would like to express our gratitude to
the MENA Cristal Festival team for giving us a great platform ;
our friends at Pencell for their diligence in constantly putting us under the spotlight;
Penguin Cube for your creative solutions which all worked perfectly (you should have seen how engaged people were);
Wondereight for designing a logo that has landed on the page of every major publication;
the Berytech team for all the work that you are doing behind the scenes;
the EU for supporting us and keeping a watchful eye on our growth.
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