Archive: February 19, 2013

UK Cross Media Week In Beirut

February 19, 2013

The British Council and Beirut Creative Cluster, in partnership with Skillset Media Academy Wales, are running their first cross media workshop in Lebanon.

CROSS MEDIA?
Cross Media, also known as Multiplatform or Transmedia Storytelling, is a media property, service, story or experience distributed across media platforms using a variety of media forms such as television broadcasts, online videos, mobile phones, and downloaded podcasts.

THE WORKSHOP
This 12 hour programme will draw on Skillset Media Academy Wales’ pool of expert industry tutors and their experience in running similar modules – in particular the Academy’s successful programmes Transform@wonderbrothers.comLab and CINOVATE, a programme to train film festival and cinema managers.

The programme will be led by Erica Wolf-Murray, Founder of Lola Media; James Mullighan, arts and film consultant, producer and commentator; and Patrick Roberts, design and communications consultant, who will draw on extensive experience of developing companies and individuals in the creative industries sector through their consultancy roles.

WHAT?
A 12 hour programme which will be divided into:

  • A 3 hour introductory masterclass looking at international cross-platform best practice, with a focus on the UK creative and business sector;
  • A 3 hour focused toolkit session for smaller groups, where companies/participants will be assisted in recognizing, retaining and developing the intellectual assets from their existing work practice as a foundation for future growth;
  • A 3-hour case study session: looking at the cross-platform business planning of big UK brands such as BBC, Burberry, Tate and their lessons learnt;
  • A 3 hour production session on cross-platform methods.

Participants will be divided into small groups (5-6 people) for the toolkit, case study and production sessions.

Participants will:

  • Gain a new perspective on their creative business;
  • Gain an understanding of innovation tools for business within and outside their own sector;
  • Increase productivity locally and globally
  • Understand working across different skill sets
  • Be able to communicate and inspire new ideas for cross-platform working

WHO?
Lebanese entrepreneurs and content developers working across the creative and cultural industries (film, TV, publishing, performing arts, advertising/communications, video games/interactive entertainment and media), with at least 3 years experience working in the sector.

WHEN?
25-28 March 2013 at Berytech’s new venue Beirut Digital District – Bechara El Khoury Street.

HOW?
Apply by submitting the below form. The deadline for applications is 1 March 2013; selected participants will be contacted on Friday 8 March.

WORKSHOP FEE
A $100 per participant which includes training materials and manuals, coffee break and lunch, internet access, and a one time optional e-mentoring session.

For registration, kindly visit: http://www.britishcouncil.org/lebanon-creativity-uk-cross-media-week-in-beirut.htm

Turning heads at the 2013 MENA Cristal Festival

February 8, 2013

bcc1When we were putting together our 2013 agenda we could not overlook the possibility of being associated to the most prestigious media event of the year; the MENA Cristal Festival.

The aim of the BCC for this year’s partnership was to introduce our brand and more importantly our 25 member companies to the 600 professionals gathered at the Intercontinental Mzaar.

The team from Pencell assisted us in positioning the BCC as an Associate Partner of the festival and it was a delight to see our young organization’s logo next to established and respected names.

We then had a long brainstorming session with Penguin Cube (BCC member) to try and figure out how to present the brand in this event in a fun, smart and engaging manner (yes that was the brief and that was all they needed).

The concept was simply to have usherettes walking around with a tray strapped around their shoulders carrying stamps and business cards. Each stamp represented a company with its logo; website and key contact details.

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Our presence drew a lot of curiosity and created the awareness we were hoping to achieve;  we also got engaged in many private conversations with top agency executives who wanted to know more about the BCC and were then quick to express their encouragements and offered their support for our organization.

With the conclusion of our first high profile visibility event we would like to express our gratitude to
the MENA Cristal Festival team for giving us a great platform ;
our friends at Pencell for their diligence in constantly putting us under the spotlight;
Penguin Cube for your creative solutions which all worked perfectly (you should have seen how engaged people were);
Wondereight for designing a logo that has landed on the page of every major publication;
the Berytech team for all the work that you are doing behind the scenes;
the EU for supporting us and keeping a watchful eye on our growth.